Hello friends, today we are going to talk about a very exciting topic – the partnership between Oppo and Hasselblad. If you love taking photos with your phone, then this news is definitely for you. Two big tech companies are coming together again to make mobile cameras even better. But what are they planning? And how will it affect your mobile experience? Let’s understand everything in the easiest way possible.
Why Oppo and Hasselblad Working Together Is Big News
Oppo is a popular mobile brand, especially known for its stylish designs and strong cameras
Hasselblad is a legendary camera company from Sweden known for its high-quality professional cameras
In 2022, both companies started working together on camera features for mobile phones
Now in 2025, they have extended their partnership to build a powerful next-generation mobile imaging system
What Did They Create So Far?
They have already made some cool features in past phones
Some of the results of this partnership include:
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Hasselblad Portrait Mode: Helps you take DSLR-like portrait shots on phone
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XPAN Mode: Gives you old-school film-style wide photos just like classic Hasselblad cameras
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HyperTone Camera System: Introduced in the Oppo Find X8 series for natural and sharp pictures
What Makes the Hasselblad Portrait Mode So Special?
Uses HyperTone Engine to make portraits look natural
Gives you a professional-style bokeh effect
Inspired by real Hasselblad camera lenses
Easy for users to take studio-like photos with a smartphone
What Is XPAN Mode and Why It Feels Unique?
XPAN Mode gives you a 65:24 aspect ratio just like in old film cameras
Helps capture landscapes or cinematic shots in a wide format
It’s perfect for photography lovers who enjoy artistic frames
What Is the HyperTone Camera System?
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This is Oppo’s latest camera processing engine
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Brings better lighting, clarity, and natural colors
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Reduces over-sharpening issues seen in many other phones
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It was first seen in Oppo Find X8 in 2024
Why Did Oppo Extend the Partnership in 2025?
Their first deal was for 3 years only (2022–2025)
Both companies were happy with the results
They now want to go beyond normal smartphone cameras
Plan is to make a completely new mobile imaging system together
This system may change how people take photos with phones
What Is a Mobile Imaging System?
It includes:
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Hardware like lenses and sensors
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Software that processes the photo
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Algorithms that make colors look real
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Tools to reduce noise, improve sharpness, and keep quality high
Oppo and Hasselblad want to build a system that combines all of these perfectly
What Did Oppo’s Chief Product Officer Say?
Pete Lau from Oppo said –
“The partnership is built on innovation and our goal to deliver the best mobile photography experience.”
He also added that this extension will push the limits of smartphone photography further
What Could This Next-Gen Camera Bring?
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More realistic portraits with better lighting
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Better low light photos even at night
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New filters and effects inspired by classic Hasselblad cameras
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Strong AI support to auto-adjust camera settings
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Ability to edit RAW files just like a professional camera
Oppo’s Future Plans with Imaging
Oppo wants to become a leader in mobile photography
Their goal is to create photo quality as good as DSLR cameras
They are working with Hasselblad to make phones a complete photography tool
Will It Be in All Oppo Phones?
At first, these features may come only in premium phones like Find X series
Later, if successful, it could reach mid-range Oppo phones too
Can This Partnership Beat Other Brands?
Yes, if successful, it could help Oppo compete better with:
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Apple’s iPhone
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Samsung Galaxy Series
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Google Pixel
These brands are strong in camera quality, and Oppo wants to stand with them or go beyond
Why Hasselblad Is a Trusted Name?
Founded in Sweden, Hasselblad cameras have been used by:
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NASA on the moon
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Professional wildlife and fashion photographers
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Movie makers and creatives
Their experience in photography makes them a great partner for Oppo
Why Are Phone Brands Working with Camera Companies?
Because users now expect:
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Professional-level photos from their smartphones
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Better night shots, zoom, and wide angle performance
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Realistic colors, less editing, and more natural look
By partnering with brands like Hasselblad, phone makers like Oppo combine phone technology and photography expertise
Is This Only About Photography?
Not just photos, it’s also about videos
Oppo may bring cinematic video features, better stabilization, and AI auto-focus systems with help of Hasselblad
How Will This Help Normal Users?
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Better Instagram photos
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Clearer WhatsApp video calls
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Stunning travel and family pictures
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Easier social media content creation
All without needing a separate DSLR camera
What Can We Expect in the Next Oppo Phone?
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Even more advanced portrait and night modes
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Co-engineered lens setup with Hasselblad
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AI scene detection, face enhancement, auto background blur
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Pro controls for people who love editing photos
How Is Oppo Promoting This?
Oppo held a special event in Gothenburg, Sweden, where the announcement was made
They are also using global campaigns to show their commitment towards the best imaging
Is This a Game Changer for Mobile Cameras?
Yes, it can be
If the next-gen imaging system works as planned, it may start a new trend in the mobile industry
Other brands may follow or even start their own partnerships
What Should You Watch Out for?
Keep an eye on the next Oppo Find series launch
Look out for features like:
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Hasselblad logo near the camera lens
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XPAN or Pro mode in camera app
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Special filters or RAW support in photo settings
Conclusion
Dear friends, the Oppo and Hasselblad partnership is all about making mobile cameras smarter, sharper, and more creative. With this extended collaboration, they are stepping into a new era of mobile photography. If you love capturing moments or creating content, this news is something that may change how you use your smartphone forever.
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FAQs
What is the main goal of Oppo and Hasselblad’s partnership?
To create a next-gen mobile imaging system with professional photography experience.
Which Oppo phone first showed this collaboration?
Oppo Find X5 series in 2022 introduced the Hasselblad Portrait Mode.
What is XPAN mode in Oppo camera?
It’s a wide-angle photo mode that mimics classic film cameras with a 65:24 ratio.
Will these features be available in budget phones?
Initially no, but they may come to mid-range phones later.
Why is Hasselblad important in this deal?
Hasselblad brings high-end camera knowledge which improves Oppo’s mobile photography system.
Disclaimer
Param Express took best research efforts from top official websites to check this info and simplify the language for better understanding. However, technical changes or updates may be made by Oppo or Hasselblad after this content is published. Always visit official sources before making any phone purchase decisions.
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